Icelandic Keyword Specialist

Do you love marketing? Are you energetic and analytical? If the answer is yes, we’d like to hear from you!

As a keyword specialist, you will be responsible for the optimization and improvement of an Online Advertising Product. This is a great opportunity to work on a project that can allow you to make a huge impact on the success of the product in the Icelandic market. To achieve this goal you must optimize and build out Keywords, Keyword Sets and Keyword Categories. This person will continuously monitor the impact of the category optimization on the Icelandic market Cost Per Click and Click Through Rate. You must use your local marketing knowledge to understand what works on the Icelandic market. The role also gives you the opportunity to come up with ideas to improve the product and the tools used to build and optimize the product.

Duties & Responsibilities:

• Understanding and adapting to on-going product and technology developments
• Understanding Icelandic market trends and seasonality
• Internet research
• Optimize existing keyword categories, keyword sets and keywords (e.g. adding/removing keywords, changing match types, adding/removing negatives, build new categories)
• Analyzing weekly data (CTR, CPC)
• Working with marketing POC on marketing projects
• Use local marketing knowledge to understand what works in specific markets and come up with ideas to improve the product

Skills and Experience:

• Knowledge of the Icelandic market is required
• Exceptional analytical skills
• Creativity and ability to identify market trends in order to maximize clients customer potential
• Experience in marketing or online advertising
• High attention to detail
• Strong desire to continually learn and grow professionally
• Ability to multitask
• Ability to work on own initiative and be part of the team